Trends in Advertising

• Digital billboards enable advertisements to change but make use of LED.They combine sound with visual display
• Internet advertising has increased markets.Some retailers sell online only.Others sell online as well as in physical outlets.
• Traders jave their own website.Types of website:

1. Informative:Details about goods and services offered
2. Transaction:Answer questions of consumer.Buying and selling can take place.
3. Interactive:Combine information with transaction

• Pop ups are small tabs that show up when a webiste is opened.
• Traders also pay search engines so that when people search, their website is placed first
• Emails may be tracked and sent to potential buyers.Promotions may be offered.
• A portal gathers information and directs consumers about websites where more information can be found
• Although newspaper reading and advertising has reduced, it is still in use where internet service is not developed.People who trust print media more than electronic  media also prefer it
• Mobile advertisement uses cellphone.It is important because:

1. Huge worldwide reach
2. Rapid development in technology
3. More usage than PC
4. People use mobile phones yo check advertisements